Serbia

We worked with a major Serbian civil society movement which came to prominence in recent years during nationwide protests over government plans to license lithium and boron deposits, and fears of major environmental impact. The movement began to shift into electoral politics following allegations of irregularities in local and municipal elections in the capital, Belgrade.

When the government ordered a rerun of the elections, part of the opposition threatened a boycott, jeopardising a likely opposition victory. Our client entered the arena to help establish a consolidated opposition bloc. There was little time to organise and campaign. However, our research experts deployed fast and were able to provide voter segmentation, strategic advice, digital activation, and political counsel.

This helped the movement to grow its support among the voters in the capital from an initial 7% to 17%. It also transformed it into a challenger force in Belgrade city politics and a leading force within the opposition.